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Thoughts and insights from the npd team.

Product Design

Making a stand for sustainable design

I previously wrote an article about some of the ‘less bad’ sustainable design practices that companies can explore when transitioning into a more ethical approach to creating products. As designers and engineers we have the potential to make a difference and we are making our stand.

Product Design

The value of a prototype

We are lucky to work with exciting new start ups and established brands and one thing we have learnt over the years is that the most critical aspect of the development process is prototyping.

Product Design

Sustainable Product Design – weight saving

The future of sustainable product design is in our hands

Product Design

Why target costs are essential

There is a certain romance involved in designing and creating something new. However the anticipation of success and potential rewards can be addictive and often clouds rational thinking during the product development process. This results in products that may look and feel great, but aren’t as profitable as the business needs them to be.

Product Design

A few thoughts on sustainable product design

A few weeks ago an episode of the blue planet aired on TV, featuring the damaging effects of ocean plastic and the dicipline of sustainable product design has been put at the forefront of our industry. In order to achieve change, quite often brands need their customers to vote with their wallet and this change in attitude, as consumers are educated on pollution, is bringing about real change. Brands now need to be seen to be making a shift towards true sustainability to stay in favour and marketing executives are now taking every chance to highlight their products’ green credentials.

We help businesses grow through design

If you are looking for a creative team of product design experts, please tell us about your exciting new product ideas.

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