Designed to improve performance
We design and engineer training aids, performance equipment and sports technology built around the biomechanics of the sport, so every design decision supports how an athlete trains, moves and improves.
A product development partner built for this sector
Elite performance isn’t improved by guesswork. It’s improved by data precise enough to trust, and equipment that translates human movement into something a coach can actually act on. We design around the biomechanics of the sport itself, not just the electronics inside the product, so the technology measures what actually matters to performance rather than what’s easiest to sensor.
Arc Master is the clearest example: over a decade of development into a putting training system built to give golfers and coaches genuinely actionable feedback, not just numbers. It earned trust from professionals and coaching bodies early, exactly because it was built around how a golfer actually moves and putts, not around a generic sensor package retrofitted to the sport.
“Having been really impressed with the work npd had created on Arc Master, I knew they were the perfect partner to transform our ball roll analysis from complex software into an intuitive, durable tool that maintains the precision needed for elite performance coaching. The system they developed has significantly expanded our reach by making sophisticated motion capture technology accessible to professionals working in diverse settings, from tour events to remote training facilities.”
Dr Paul Hurrion, Quintic
Biomechanics & human factors
Arc Master’s putting feedback only means something because it’s measuring the right thing: the actual arc and face angle of a stroke, not a generic motion signature. We work from the biomechanics of the movement itself, so the data a coach sees maps onto what they’d already be looking for on the green, not a proxy for it.
Precision performance engineering
Better performance starts with understanding how the body moves. Arc Master is built around the arc of a putting stroke, helping golfers feel and repeat a more consistent movement. Every sports product we design starts with how we can improve performance.
Built for demanding environments
Performance equipment is only useful if it works wherever athletes train. It gets packed into cars, set up in minutes and used outdoors in all conditions. Quintic Ball Roll runs reliably at up to 50°C and moves between indoor studios and outdoor ranges without needing to be recalibrated.
Small-batch manufacturing & certification
Getting a low-volume, high-precision product certified and manufactured consistently is a different problem to mass consumer production. Quintic Ball Roll needed CE, UKCA, and FCC certification alongside a supply chain robust enough to hold quality steady across small production runs.
Brand & product identity
Professionals and coaches are hard to impress. They judge a product in seconds, before they’ve even tried it. For Arc Master, we went beyond product design into full brand development, so the product looked as credible as it performed from the first time they saw it.
Sports Innovation FAQ
Do you only work with established sports brands, or early-stage products too?
Both. Arc Master was over a decade in development from an early concept; Quintic Ball Roll took an already market-leading technology and made it portable and field-ready.
Can you help with certification for sports equipment?
Yes. Quintic Ball Roll needed CE, UKCA, and FCC certification alongside a reliable UK supply chain, and we build these requirements in from the start rather than treating them as a final step.
Do you offer branding and marketing support, or only product design?
Where it matters, yes. Arc Master is one of our first projects to extend beyond product design into full brand development and marketing communications, and we can do the same where a sports technology product needs it.
How do you make sure a product works for both athletes and coaches?
By testing with the people who’ll actually use it, not just the people buying it. Arc Master’s early credibility came from direct reaction from professionals and coaching bodies, not internal testing alone.