A good product still needs to be noticed once it’s built. npd’s in-house team puts together a content support package designed to equip a launch with the visual assets it needs, covering brand identity, product photography, packaging and ongoing content creation. It complements the design and manufacturing work already done, so a product isn’t just well-made, but well-presented from day one.
Photography & Video Production
Product shots, lifestyle imagery and video content that show a product’s design, function and user experience clearly.
Brand Identity & Visual Language
Developing the visual language a product or product range is recognised by, from name and mark through to how it looks across every touchpoint.
Packaging & Product Storytelling
Packaging and supporting materials that explain what a product is and why it matters, without relying on the product alone to make the case.
Ongoing Content Creation
Marketing collateral and content produced after launch, so a product’s presence keeps developing as it reaches new audiences.
Areas of Expertise
Brand Strategy
Defining what a brand stands for and how that shapes every decision after launch
Visual Language Development
Building a consistent look and feel across a product or product range
Packaging Design
Packaging that protects the product and explains it at the same time
Product Storytelling
Communicating what a product does and why it matters, in plain language
Brand Guidelines
Documenting how a brand should look and sound so it stays consistent over time
Marketing Collateral
Producing the visual assets a launch and ongoing sales activity actually need
Content Marketing
Ongoing content that keeps a product’s presence developing after launch
Frequently Asked Questions
Brand identity, product photography, packaging design and ongoing content creation, covering everything needed to present a product once it’s built.
Both. npd has developed brand identity from the ground up, and also works within an existing brand to keep a new product consistent with it.
Yes. npd produces product shots, lifestyle imagery and video content that show a product’s design and function clearly.
Yes. npd continues to support brand and content work after launch, so a product’s presence keeps developing as it reaches new audiences.
It can run alongside manufacturing. Brand and content work often starts before a product is finished, so everything is ready for launch rather than rushed afterwards.
