Thoughts and insights from the npd team.
The design process is messy (sometimes), incredibly rewarding (most of the time) and is built around learning from failure (always).
It might seem controversial for a product design agency to be turning away clients and projects given the events of the last 18 months, but we’ve got comfortable saying no to projects that we don’t believe in.
A reflection on 2020 and our contribution to the world.
It’s week 3 into a National Emergency with COVID-19, we have been taking some time to adjust, but also contemplating what this might mean for the future of product design.
Last week I had a discussion with a client about increasing their profitability without constantly generating new product solutions each year.
We put people first and focus on keeping it honest and real
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