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Ten things I learnt from the FMCG industry (Part Two).

I experienced both incredible highs and crushing lows, but it was these experiences that have shaped who I am and how I approach design.

Ten things I learnt from the FMCG industry (Part One).

I experienced both incredible highs and crushing lows, but it was these experiences that have shaped who I am and how I approach design.

New look, same innovation

You may have noticed a distinct difference to our website recently.  If you did, then thanks for following our journey!  If not, then welcome! 

De-bunking The Design Process

The design process is messy (sometimes), incredibly rewarding (most of the time) and is built around learning from failure (always).

Not all products deserve to exist

It might seem controversial for a product design agency to be turning away clients and projects given the events of the last 18 months, but we’ve got comfortable saying no to projects that we don’t believe in.

Taking a hard line on sustainability

A reflection on 2020 and our contribution to the world.

Product Design during a National Emergency

It’s week 3 into a National Emergency with COVID-19, we have been taking some time to adjust, but also contemplating what this might mean for the future of product design.

How to reduce product costs and increase profits

Last week I had a discussion with a client about increasing their profitability without constantly generating new product solutions each year.

Making a stand for sustainable design

I previously wrote an article about some of the ‘less bad’ sustainable design practices that companies can explore when transitioning into a more ethical approach to creating products. As designers and engineers we have the potential to make a difference and we are making our stand.

The value of a prototype

We are lucky to work with exciting new start ups and established brands and one thing we have learnt over the years is that the most critical aspect of the development process is prototyping.

Sustainable Product Design – weight saving

The future of sustainable product design is in our hands

Why target costs are essential

There is a certain romance involved in designing and creating something new. However the anticipation of success and potential rewards can be addictive and often clouds rational thinking during the product development process. This results in products that may look and feel great, but aren’t as profitable as the business needs them to be.


We focus on making
good choices together.

We’re a product design agency that helps transform your ideas into tangible, interactive objects. We love the idea of working with like-minded people to make something amazing.