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Ten things I learnt from the FMCG industry (Part Two).

I experienced both incredible highs and crushing lows, but it was these experiences that have shaped who I am and how I approach design.

Ten things I learnt from the FMCG industry (Part One).

I experienced both incredible highs and crushing lows, but it was these experiences that have shaped who I am and how I approach design.

Product Design during a National Emergency

It’s week 3 into a National Emergency with COVID-19, we have been taking some time to adjust, but also contemplating what this might mean for the future of product design.

How to reduce product costs and increase profits

Last week I had a discussion with a client about increasing their profitability without constantly generating new product solutions each year.

Making a stand for sustainable design

I previously wrote an article about some of the ‘less bad’ sustainable design practices that companies can explore when transitioning into a more ethical approach to creating products. As designers and engineers we have the potential to make a difference and we are making our stand.

The value of a prototype

We are lucky to work with exciting new start ups and established brands and one thing we have learnt over the years is that the most critical aspect of the development process is prototyping.

Sustainable Product Design – weight saving

The future of sustainable product design is in our hands

Why target costs are essential

There is a certain romance involved in designing and creating something new. However the anticipation of success and potential rewards can be addictive and often clouds rational thinking during the product development process. This results in products that may look and feel great, but aren’t as profitable as the business needs them to be.

A few thoughts on sustainable product design

A few weeks ago an episode of the blue planet aired on TV, featuring the damaging effects of ocean plastic and the dicipline of sustainable product design has been put at the forefront of our industry. In order to achieve change, quite often brands need their customers to vote with their wallet and this change in attitude, as consumers are educated on pollution, is bringing about real change. Brands now need to be seen to be making a shift towards true sustainability to stay in favour and marketing executives are now taking every chance to highlight their products’ green credentials.

China supply chain vs New startups

As I write this I am returning from what has turned out to be my most challenging trip to China since I first started to go there over 10 years ago.

A year of Design

We are a few months into 2017 and we have definitely hit the ground running.

Design sketch modelling

The last decade has seen huge improvements in rapid prototyping, particularly 3D printing. costs have also reduced massively, not just on the material side but the machines themselves and are now affordable to the point that they can be brought in house.


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good choices together.

We’re a product design agency that helps transform your ideas into tangible, interactive objects. We love the idea of working with like-minded people to make something amazing.