From impossible concepts to market-ready products. We’re the team that makes ideas real through product know-how, engineering expertise and hands-on business understanding.
Book Your Free Product Development Consultation
Our founder Nathan has successfully launched over 150 products and will be honest about your project’s potential, give you clear direction on the best path forward, and provide transparent pricing. Just straight advice to help you make the right decision.

Whatever stage you’re at, we can help

Entrepreneurs & Inventors
Got a breakthrough idea but don’t know how to make it real?
Businesses & Startups
Need a new product to drive growth or solve customer problems?
Companies With Stuck Projects
Product development stalled or is your team in some need of external support?
Products we’ve brought to life
Fire Alarm 2.0
A superior networked fire alarm system with a mid-market price point.
Quintic
World-leading motion capture technology for sports performance analysis.
Shift
Innovative plastic-free vessel for natural deodorant.
Why work with npd

We’re Brutally Honest
We’ll tell you if your idea needs refining or if there’s a better direction. We only work on projects we believe deserve to exist – because that’s when we do our best work.

We Stay For The Full Journey
From concept to manufacturing, supplier relationships to market launch. We don’t abandon you at the first prototype – we’re in it until your product is making the impact it deserves.

We Put Our Money Where Our Mouth Is
We invest in products we believe in. As well as developing products for clients, we’ve successfully launched our own – complete with branding and marketing. We know what actually works.

Cross-Industry Intelligence
We’re magpies of innovation, borrowing brilliance from everywhere. No institutional bias, no corporate bureaucracy – just fresh thinking applied to your challenge.
Frequently asked questions
We recommend developing and maturing your innovation first. Premature patenting can lock you into an initial concept that might not be the best market solution. We help refine your innovation to create valuable intellectual property worth protecting.
Every project is different. Our initial conversation helps determine if your current direction aligns with your desired outcomes. We offer Discovery Sessions and workshops to establish a solid foundation before providing accurate costs.
Yes, both. Whether you’re a startup with a breakthrough concept or an established business seeking competitive advantage, we adapt our approach to your stage and needs.
Perfect. We thrive on challenges that make most people’s heads hurt. The more complex the problem, the more excited we get about solving it.
We can usually arrange an initial call within 48 hours. From there, timelines depend on your project scope and our current capacity.